Are You Participating
In Brain Awareness Week?
March 11-17, 2019

What is Brain Awareness Week? 

Brain Awareness Week (BAW) is the global campaign to increase public awareness of the progress and benefits of brain research. BAW unites the efforts of partner organizations from around the world in a week-long celebration of the brain every March.

Who participates?

BAW partners include universities and colleges, hospitals, K-12 schools, advocacy groups, outreach and educational organizations, medical research facilities, professional organizations, senior centers, libraries, government agencies, corporations, and more. Search the Partner List to see who’s involved, and visit Become a BAW Partner to register.

What type of events are held during BAW?

BAW events are limited only by the organizers’ imaginations! Some popular events include lectures on brain-related topics; open days at neuroscience laboratories; brain fairs with hands-on activities, games, and experiments; museum exhibitions about the brain; displays at malls, libraries, and community centers; art and literature competitions; classroom workshops, and social media campaigns.

What events are in my area?

Visit the BAW calender to search for local events.

Are you following Recruitment Partners on LinkedIn? 

We will be spotlighting brain health news all week long on our LinkedIn page, in celebration of Brain Awareness Week.  

What’s Happening in the Alzheimer’s Research Field?

Continuing the Call for Diversity

Highlighted in a February 21th article of Neurology Today, researchers continue to realize the disparities in clinical trial data from minorities. While drug companies should make steps to lessen the gap, research sites and investigators can make strides in increased minority recruitment and retention through systematic community outreach and employment of a diverse staff.

Too Few Seniors are Getting Their Memory Tested

Most seniors expect their doctor to recommend testing of thinking and memory when it’s needed. But survey results from the Alzheimer’s Association’s 2019 Alzheimer’s Disease Facts and Figures report show that is rarely the case. NPR reports that just 16 percent of older patients surveyed say they receive regular cognitive assessments during routine health checkups, lowering a patients options for treatment, including participation in clinical trials. As Keith Fargo, director of scientific programs and outreach for the Alzheimer’s Association points out “The first person who gets a drug that stops their Alzheimer’s disease will get that drug in the context of a clinical trial..and that’s only going to happen to someone who knows they have cognitive decline.”

Access the Alzheimer’s Association’s 2019 Report here.

Dementia Dogs

Alzheimer Scotland, in collaboration with Dogs for Good and Assistance Dogs Australia, is running 3-year pilot programs to train and place Dementia Assistance Dogs with families where a person has an early stage diagnosis of dementia. Currently, programs are located only in Scotland and Australia, but aim to build evidence-based learning with the potential to replicate on a wider scale.

For more information on the Dementia Dog Project, visit

Healthy Volunteers Contribute to AD Research

Recent studies have indicated that sleep apnea may have a link to an increased risk of dementia. The Mayo Clinic in Rochester, MN investigated the link further by recruiting healthy volunteers and their bed partners to report episodes of stopped breathing during sleep.  Participants then had PET scans to look for tau tangles. While further investigation is needed, researchers found those participants with apneas had on average a higher level of tau.

The preliminary study will be presented at the American Academy of Neurology’s 71st Annual Meeting in Philadelphia, May 4 to 10, 2019.

How Can I Get Involved With Recruitment Partners?

Contact Erin Beck, Director, Site Recruitment and Management to complete the Care Community Questionnaire. 

Categories: Monthly Updates